Fromage - Le Monstre

Fromage - Le Monstre ("Cheese - The Monster") is a TV commercial by Produits Laitiers, a union/organization of French dairy producers.

The commercial shows a young woman peacefully eating some cheese and listening to music on her headphones by a river walk. Suddenly, a commotion arises in the distance, as a giant fish monster jumps out of the water and hurtles through a crowd of people to get her, but the girl is blissfully unaware the whole time. She realizes her predicament just too late and reacts with shock as the monster bears upon her and devours her. However, the monster gets indigestion and coughs her up into the river, and instead treats itself to her cheese. The ad ends with the monster happily eating the cheese as off-screen the woman flounders in the water and wails.

Trivia

 * The commercial is likely a parody of the 2006 Bong Joon-ho movie The Host, the monster resembles a cartoony version of the movie's monster, Gwoemul, and has a similar method of attack.
 * There are two different versions of the commercial, with the newer one (now unlisted on Youtube) seemingly taking place at dusk with a significant lens flare. The legs of the woman as she's being swallowed also look slimmer and more realistic in the new version.
 * The commercial has numerous unlisted behind-the-scenes videos about its production, including the technology used, the realistic setting, and the reason to have female prey (reason being that a beautiful girl would be a contrast to the ugly monster). One of the more interesting videos shows the original plans for the commercial and concept art, featuring a beautiful young dark-haired woman sitting in a lush setting eating some cheese, before unbeknownst to her, a long-necked sauropod dinosaur looms over her and devours her. Unlike the original commercial, there is no evidence from the artwork or the interview as to whether this woman survives being eaten, although the limited concept art cannot be taken as evidence either way. The director indicates that during pre-production monsters were pitched as a more cooler and up-to-date alternative to dinosaurs, causing the production to change and go with the commercial seen today.